Unnat Bharat Abhiyan (UBA) is the flagship programme of the Ministry of Education, Government of India. The Indian Institute of Technology (IIT), Delhi, serves as the National Coordinating Institute for UBA. It is a new initiative by the Ministry of Human Resources Department, the Government of India. The Tamilnadu Agricultural University, Coimbatore, acts as one of the Regional Coordinating Institute for central Tamilnadu. The mission of Unnat Bharat Abhiyan is to enable higher educational institutions to work with the people of rural India through identifying development challenges and evolving appropriate solutions for accelerating sustainable growth. Poompuhar College which has been continuously involved in various activities for community welfare has joined hands with UBA since August, 2020. Under Unnat Bharat Abhiyan Scheme, Poompuhar College has adopted five villages namely Keelaperumpallam, Neithavasal, Thalachangadu, Pazhayagaram and Melavanagiri in the Mayiladuthurai district.

Vision:

Unnat Bharat Abhiyan is inspired by the vision of transformational change in rural development processes by leveraging knowledge institutions to help build the architecture of an Inclusive India and to have a paradigm shift in academic and research programs of the country.

Mission:

1. Develop the necessary mechanism and proper coordination among educational institutions, implementation agencies (District administration / Panchayati Raj Institutions) and the grassroots level stakeholders to enable effective intervention at the field level.
2. Select suitable rural clusters and effectively participate in the holistic development of these clusters using eco-friendly sustainable technologies and local resources creating sufficient employment opportunities in the process, harnessing multifarious government schemes, customised use of existing technologies and use of knowledge as per the local needs
3. Reorienting the academic curricula and research programs in higher educational institutions to make them more responsive to the needs of the time and to bring in holistic development and enrich knowledge of students about issues of villages/society.

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